Design. Teaching.
Creative Intelligence.
Exploring the intersection of graphic design education, creative research, and the 650 exercises that teach your nervous system to recognize what it’s capable of producing.
Recent Posts
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If You Just Got Here, Start With This
This is the front door. If you’ve just landed on my blog, read this first. It’s the short…
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Find Me. I’m Trying to Find You.
An open letter to my former students. I lost 4,000 of you when my Facebook was hacked. I’ve…
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I Used an AI as a Lab Rat to Test 650 Creativity Exercises
650 creativity exercises needed testing at scale. The solution: feed them to an AI one at a time…
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Meet Me Where You Are
My entire teaching philosophy fits in one question: where are you, and how can I lead you to…
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I Wasn’t Worth Much, But I Could Pick Up Trash
When I lost everything at 38 — my business, my marriage, my house, my children — I sat…
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AI Didn’t Change What Good Teaching Is. It Just Made It Harder to Pretend.
AI can deliver information better than most professors. That’s true, and it’s not the threat people think it…
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Who Should Be Driving Your University’s AI Policy? (Hint: It’s Not the IT Department)
Ninety percent of universities are already integrating AI into teaching and research. Seventy-one percent of faculty say they…
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Build the Room
About This Post: Somewhere around my late forties, I realized I had spent a decade taking pretty pictures…
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Mission Drift: We Changed the Definition of Success
We used to agree on what a good company did. Somewhere along the way, that agreement got rewritten;…
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AI Empowers the Thinkers
The people worried about AI replacing them are usually the ones who were already depending on shortcuts. The…
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Your AI Tool Is Optimized to Sound Like It’s Done
Your AI tool is optimized to respond quickly and sound complete. That’s not a bug — it’s the…
Playing With Purpose
650 creativity exercises that teach your brain to see what it usually skips, try what it usually avoids, and build what it didn’t think it could. Each exercise comes with a parable, research context, and a reflection prompt.
Primers
How your eyes actually process a page. How your brain decides what to remember. How typography communicates before you read a word. The science underneath every design decision, written for designers, not scientists.
About
Greg Williams is a design educator, creative researcher, and the person behind these 650 exercises. After two decades of teaching graphic design and visual communication, he started asking a different question: what if creativity isn’t talent? What if it’s a trainable skill? This site is where that question lives.